Micro-Influencers : Who are they?
Social media influencers like PewDiePie and Shane Dawson have become the new celebrities for millennials, attracting the attention of millions of followers and huge brands. In the past few years, these new celebrities have become trendsetters of popular culture and have made a significant change in the entertainment industry.
These influencers are now referred to as macro-influencers. Among these big-name, social-media celebrities are influencers with much smaller numbers but a highly engaged audience. These social media influencers are known as micro-influencers.
Who are micro-influencers?
Many people define micro influencers as social media personalities that have gained a following of 1,000-100,000 people on one main platform. But this qualification is subjective to whoever is defining the term. But for basic understanding, social media influencers with less than one million followers on any platform can come under the umbrella of micro-influencers.
But according to the opinion of various conventional and digital marketers, it is not the number of followers on social media which makes these micro-influencers influential. In fact, it is the level of engagement they have with their audience that allows these influencers to have such influence over them. Usually micro-influencers have specific niche audiences and have a deep connection with them.
Some examples of these micro influencers include Kyra Keli, who is a model and has a following of 84.8 thousand on Instagram. Her audience includes people who have an interest in fashion. Her engagement with her audience has given her the chance to curate her own store on WhatsMode, where she sells apparel, accessories, workout wear, and cosmetics.
Trish Lindo is another micro-influencer who has a small following of 4.5 thousand on Instagram, but her deep engagement with the audience who follows her for her lifestyle and fashion based content has given her the opportunity to have a daily conversation with them about what she is wearing. Because her followers love her style, and consistently want to know what she is wearing she has been able to open her store on WhatsMode, selling her favorite jewelry, dresses, handbags, and daily wear.
Basically, micro-influencers are advocates of their own brands who have a deeply engaged audience. And while they don’t boast a Kylie Jenner level influence, they have a meaningful connection with an audience who trusts their opinion and hence buy their products on WhatsMode to show their support for them.
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